If you want to sell rabbits at a premium price, you have to understand something most breeders never think about.

You are not selling rabbits.

You are selling genetics.

You are selling predictability.

You are selling years of intentional selection.

In this lesson, I’m going to show you why serious breeders maintain multiple bloodlines within the same color variety — especially when working with purebred New Zealand rabbit.

We’re going to talk about:

• Why one tight line is risky
• How to rotate three lines without losing breed purity
• How to improve weaknesses like narrow hindquarters or poor litter size
• And how to build a herd that customers trust

Because once you understand how to control your genetics, everything changes.

Your rabbits become consistent.

Your results become predictable.

And your prices reflect your quality.

Let’s get into it.

If you’re selling rabbits and not keeping solid records… you’re guessing.

In this lesson, I’m going to show you exactly what paperwork and receipts you need to keep if you want to run your rabbitry like a real business.

We’re talking:

• Purchase records

• Breeding logs

• Feed tracking

• Expense reports

• Sales documentation

• Tax prep organization

This is the difference between hobby money and business income.

When you know your numbers, you know your margins.
And when you know your margins — you grow with confidence.

Let’s get into it.

In this lesson, we’re talking about what actually sells rabbits.

Do you really need social media?
Should you invest in a website?
Is posting flyers still worth it?
Should you accept credit cards?

If you want consistent rabbit sales — not just random buyers — you need visibility and professionalism.

Let’s break down the tools that make the biggest difference.

If you're still running your rabbitry as cash-only, you're leaving money on the table.

In this lesson, I’ll show you step-by-step how to use Square to send payment links directly to customers from your phone. Accepting credit and debit cards instantly removes friction, secures deposits fast, and positions your rabbitry as a legitimate business.

This is how you break the cash-only barrier and start operating at the next level.

If you’re holding rabbits for people who never show up… you’re running a stressful business.

In this lesson, I’m going to show you how to stop the no-call, no-shows without being rude, pushy, or unprofessional.

We’ll talk about:

• Taking free reservations to build leads

• When to require a deposit

• Why I collect $20 per rabbit

• How deposits protect your time, your feed bill, and your availability list

This simple shift will eliminate most cancellations and instantly improve your rabbitry operations.

This quiz evaluates your understanding of the key principles covered in the Sales & Professional Systems lessons. You’ll be tested on: Building visibility online and locally The role of websites and social media in modern rabbit sales Why accepting credit and debit cards increases conversions How deposits reduce no-call no-shows Creating professional systems that generate consistent income The goal of this quiz is not just memorization — it’s to ensure you understand how to move from hobby seller to structured business owner. If you can clearly explain why visibility, professionalism, and payment systems matter, you’re ready to implement these strategies in your own rabbitry. Take your time, think through each answer, and choose the option that best reflects the principles taught in this lesson.

If you’re serious about growing your rabbitry, a website isn’t optional anymore — it’s leverage.

In this lesson, I’m going to break down:

• What an AdSense plugin is and how it can generate passive income

• Why every rabbitry website needs an FAQ page

• Why using only your cell phone for reservations will eventually overwhelm you

• How to take reservations with or without a website

• What to track, what to say, and how to stay organized

This lesson is about structure.
And structure is what separates a side hustle from a real business.

In this lesson, I’m going to show you exactly how I create inventory, separate litters, mark bucks and does, and systematically sell out each group of rabbits without confusion.

You’ll learn:

• How I use whiteboards and reservations to stay organized

• How I showcase rabbits on my website with labels like A1, B2

• How customers choose by texting back

• How I schedule pickup and collect deposits by text link

• When to remove rabbits from the availability page

• And when tattoos make sense — and when they don’t

This is the system that keeps things clean, professional, and stress-free.

In this lesson, we’re answering some of the most important questions in meat and breeding rabbit production:

• When is the best age to process for tender meat?

• When should you start selling young rabbits?

• Should you process by weight or by age?

• How do you calculate average grow-out performance?

• Why does resting meat matter?

If you want consistent meat quality and predictable sales results, timing matters.

Let’s break it down.

One of the hardest parts of raising meat rabbits isn’t feeding them.
It isn’t breeding.
It isn’t record keeping.

It’s dispatch day.

In this lesson, we’re talking about something many people experience but few admit:

They raise their rabbits…
They get ready to process…
And when the moment comes — they can’t do it.

Some feel embarrassed.
Some feel like they failed.
Some quietly sell the rabbits or return them.

If that’s you — you are not alone.

In this lesson, we’ll cover:

• Why this happens so often

• The emotional difference between buying meat and raising it

• How to know whether it’s fear or conviction

• What your options are if you truly can’t process

• And how to approach dispatch day with clarity instead of shame

This is about mindset, maturity, and honesty — not judgment.

If you’ve ever felt conflicted about dispatch day… this lesson is for you.

In today’s world, more and more families are waking up to how their food is processed. There are growth promotants like Ractopamine, chlorine rinses in poultry processing, and production methods that are banned in other countries but still permitted here under certain regulations. Even when something passes inspection, that doesn’t always mean it aligns with your personal values.

That’s one of the reasons people choose to raise their own livestock.

But here’s the part nobody talks about enough —
When you raise the animal yourself… dispatch day requires mental strength.

Rabbits are gentle. They’re calm. They’re even cute.

And choosing to process them does not make you a bad person.

In this lesson, I’m going to walk you through:

• Why people choose to take control of their food supply

• The emotional reality of dispatch day

• Why loving your livestock and harvesting them are not contradictions

• Why processing on schedule matters (10–12 week fryers)

• And how to mentally prepare yourself to do the job correctly and humanely

If you’re serious about raising meat rabbits the right way — this lesson will help you develop the mindset of a responsible livestock producer.

In this lesson, we’re covering one of the most important responsibilities of raising meat rabbits: humane dispatch.

We’ll discuss:

• Why a quick, clean dispatch matters

• How stress and adrenaline affect meat quality

• The importance of preserving glycogen for proper postmortem lactic acid development

• Several humane methods including harvesting tools, broomstick, choke chain, ballista-style devices, pellet dispatch, and the bop-and-bleed method

This lesson is about respect — for the animal, for the meat, and for the responsibility we carry as producers.

Before you sell a single pound of rabbit meat, you need to understand something:

Raising rabbits is farming.
Selling rabbit meat is food business.

And food is regulated.

In this lesson, you’ll learn:

• The difference between federal and state rabbit meat regulations

• Why some states require licensed processing facilities

• How Michigan handles commercial rabbit meat sales

• Legal pathways like custom-exempt processing

• Why “donation” or “gift” models don’t protect you

• Alternative revenue streams like research programs and byproducts

• What’s required on your packaging and labels

• How to build pricing around compliance instead of fighting it

If you want to build a rabbitry that lasts — this is the foundation.

Let’s do it right.

In this lesson, I’ll walk you through how I dispatch and process rabbits inside the garage using a clean, organized setup.

We’ll cover:

• Setting up an indoor processing station for rainy days

• The tools and supplies I keep within reach

• How I control hair and mess

• Cooling methods between rabbits

• Why preparation keeps things efficient and professional

Having a simple indoor system allows you to work comfortably, stay organized, and maintain meat quality regardless of weather.

In this lesson, I demonstrate a clean skinning and dressing method by hanging the rabbit head down and opening the hind quarters first.

You’ll see:

• Where to make the initial cuts

• How to pull the hide down cleanly

• How to remove internal organs properly

• How to preserve the hide in good condition

This method is efficient, controlled, and especially useful if you plan to keep or sell the hides.

In this lesson, I show you how to quarter a freshly processed rabbit — which handles differently than a chilled carcass — and then how to package both whole and cut-up rabbits for maximum refrigerator space and efficiency.

We’ll cover:

• The difference between cutting fresh vs. chilled

• Clean quartering technique

• When to leave rabbits whole

• How to package for maximum fridge capacity

• How organization protects meat quality

This lesson is about efficiency, storage, and preparing your product like a professional.

In this lesson, we talk about something that makes or breaks your rabbit meat: storage, aging, and understanding rigor mortis.

I’ll share:

• What rigor mortis is and how it affects tenderness

• Why you shouldn’t cook rabbit immediately after processing

• How proper aging improves flavor

• Storage methods that protect texture

• Mistakes I made early on — so you don’t repeat them

If you want your rabbit meat to taste terrific and keep customers coming back, this lesson is essential.

In this short lesson, I’m going to show you how to package rabbit meat for convenience — and profit.

Instead of only selling whole rabbits, you can break them down into:

• Backstraps

• Hind quarters

• Front quarters

• Organ meats

By packaging individually, you can:

• Make rabbit more approachable for new customers

• Offer sampler-style portions

• Charge a premium price per cut

• Offset processing and regulatory costs

Sometimes smaller, well-presented packages create bigger returns.

Let’s look at how to do it.

In this lesson, I’ll show you how to carefully debone a rabbit hindquarter so it cooks more like a chicken breast — making it easier for home cooks and chefs to prepare familiar meals.

Rabbit hind legs aren’t shaped like chicken legs, so this process requires a little finesse as you work around the bone structure. Once you understand the anatomy and follow a clean technique, you’ll be able to create beautiful, boneless portions that are easier to cook, plate, and even sell at a premium.

Let’s walk through it step by step.

Rabbit Hides: Turning a Labor-Heavy Byproduct into Added Value

Rabbit hides are one of the most overlooked byproducts in a meat rabbit operation. They’re beautiful, functional, and marketable — but they require time, patience, and a system.

In this lesson, you’ll learn:

• The different methods of tanning rabbit hides (salt curing, pickling, brain tanning, egg tanning, alum tanning, commercial kits, and more)

• Why proper fleshing and preservation matter

• How I prepare, freeze, store, trade, and even sell hides frozen

• Why temperature matters here in Michigan

• How to market hides through gifts, consignment shops, crafters, and trades

• Why hides should be treated as a craft — not a quick payday

This lesson sets the stage for the two-part demonstration where I walk you step-by-step through my alum and salt tanning method.

In this lesson, we’re going to talk about how to properly handle, prepare, and sell rabbit hides for additional income.

Whether you’re raising rabbits for meat or breeding stock, the fur is a byproduct that should never go to waste. I’ll walk you through skin handling, basic preservation methods, market options, and realistic pricing expectations so you can turn every processed rabbit into a more profitable animal.

If you’re serious about maximizing your rabbitry’s revenue, this lesson will show you how to make the most of every part of the rabbit.

In this lesson, we begin the fur tanning process starting with a frozen, rolled hide.

I’ll walk you through the soaking and pickling stage using water, salt, and alum to properly rehydrate and prepare the hide for membrane removal. This step is critical — rushing or skipping it can ruin your finished product.

You’ll learn how to safely soften the hide, identify when it’s ready to work, and begin removing the membrane by hand for a clean, professional result.

This is where quality begins.

In this lesson, we continue the tanning process by removing the hide from the pickling solution to inspect, wash, stretch, and finish it.

You’ll see how to properly rinse and clean the hide, prepare it for drying, stretch the leather evenly, and achieve a clean white finished product.

This is where the transformation happens — from raw hide to finished fur.

Most rabbit breeders focus on selling live rabbits.

But the real profit often comes from what gets overlooked.

In this short lesson, we talk about why byproducts matter — and how selling them can:

• Increase income on sales day
• Help offset feed costs
• Create additional shipping opportunities
• Turn “waste” into revenue
• Make each rabbit more valuable

If you want your rabbitry to move from hobby to profitable operation, understanding byproducts is a major step.

Rabbit ears are another valuable byproduct that can be turned into a sellable item when processed correctly.

In this lesson, you’ll learn two practical preservation methods:

• Freezing and dehydrating (fur on) for a natural-style product
• Boiling and removing fur for a clean chew-style finish

We also cover:

• Proper drying techniques
• Food safety considerations
• How to prepare ears for storage
• Packaging methods for shipping
• Tips to create a professional presentation

If you’re looking to maximize every part of the rabbit and increase your income without increasing your herd, this lesson walks you through exactly how to do it safely and efficiently.

In this lesson, I show you how to safely cut, store, package, and ship apple and pear tree branches as natural chew treats for rabbits and small pets.

We cover:

• When to cut branches
• How to select safe wood
• Proper trimming and sizing
• Preventing drying and discoloration
• Freezer storage for dormancy
• Simple, affordable packaging
• Shipping tips to avoid extra postal fees

These cuttings are extremely popular with rabbit, guinea pig, and gerbil owners — and they’re often sitting right in your yard.

If you have fruit trees, you may already have a profitable product growing outside your barn.

Before you package up a tree and drop it at the post office, there’s something most small growers never think about — agricultural law.

Shipping live trees across state lines isn’t just mailing a product. It’s participating in regulated agricultural commerce. Every state has its own nursery regulations, and federal rules apply when you cross state lines.

In this lesson, you’ll learn when a nursery license is required, why inspections matter, and how to legally ship trees without risking fines, shipment seizure, or account restrictions.

We’ll walk through:
• When you need to register as a nursery
• How inspections work
• What documentation must travel with your trees
• Why certain species have additional restrictions
• How to protect yourself and your customers

If you’re serious about selling trees — even on a small scale — doing it correctly from the beginning protects your business, builds credibility, and opens doors to larger opportunities.

This lesson will help you understand the legal side of tree shipping so you can grow responsibly and confidently.

You’ve learned how to build premium rabbits.

Now it’s time to make sure the right buyers see them.

In this marketing course, you’ll learn:

• The four essentials every rabbitry website must have

• How SEO (Search Engine Optimization) helps customers find you

• WordPress basics — and when it makes sense to hire a pro

• How YouTube and Facebook actually work (and what most breeders get wrong)

• How to build a genuine audience — not fake followers

• Video intros, hooks, thumbnails, and titles that convert

• How to funnel sales from every post

• How to avoid copyright strikes and protect your content

• How to deal with online negativity and competitive noise

• How to maximize ad revenue without sacrificing integrity

If the breeding course taught you how to produce quality…

This lesson teaches you how to sell it consistently.